Juan Cartagena



Juan is cofounder CEO at Hearts Radiant.

Previously, Juan cofounded Traity, an insurtech startup which helped people with non-traditional backgrounds prove their reputation as a pseudo-credit score. Traity raised over $4M and reached 4.5M users and multimillion corporate projects. Juan has led high performance teams and is experienced in consumer growth, business development, and designing scalable products.

Juan holds an MBA from the University of Chicago Booth with High Honors, and MEng in Electrical Engineering from ETSIT UPM with Honors. Juan is currently on the board of the Startups Association of Valencia.

Juan has founded several startups backed by top VCs. He has worked in strategy, product, growth hacking and gamification for more than 12 years, advisor to many startups in the health environment and has been a speaker in major events of InsureTech, Blockchain, Reputation and Sustainable growth.

Co-founder and Chief Executive Officer at Hearts Radiant (2020- ) heartsradiant.com

Previously founder CEO of Traity.com, backed Li Ka-Shing´s Horizons Ventures, Active Venture Partners, Schindler & Schindler, BDMI, Lanta, Seedcamp and 500Startups. Traity empowers people who prove their trustworthiness to access all the opportunities they deserve in a digital economy. After many years of work and ups and downs, we had to turn off the lights. Thanks to all the people who participated, including partners, investors cofounders and employees. The line between success and failure was very thin, but we could not cross it. The vision did not happen the way we imagined it, and we hope one day a better company might get it right.

Traity Awards: Accenture Insurtech 2019, Cannstar Award 2018, Digital Insurance Agenda DIAmond 2016, BBVA Open Talent 2013, Spain Internet Startup 2013, LaCaixa Emprendedor XXI Madrid 2013, Bizcamp Tel Aviv 2012, Seedcamp Berlin 2012, 2nd ActuaUPM 2013

Previous experience in strategy, private equity and product management.

Expertise in digital reputation, the future of trust and the impact in our society. Juan has been a speaker at the Skoll World Forum, the Oxford MBA, GE Global Insights Network, Emerge Oxford, IxDA, OuiShare Fest, the University of Chicago, UPM, Google, EY Foundation, TheConference, TechCracker, CSW and many others.

MBA with High Honors, University of Chicago Booth 2010- 2012

Telecommunications Engineering, University of Darmstädt 2004-2005

Telecommunications Engineering, University of Stuttgart 2003- 2004

Mechanical Engineering with Honors, Universidad Politécnica de Madrid 2000 -2003